I teach a couple of different programs about interviewing - both being interviewed, and how to interview, and the section in each program about resumés is one of the most interesting to both audiences.

Below are some tips that I offer:

Cover Letter - Don't treat it as a formality. You can give valuable information by writing it carefully. You should include information about your background and interests as they apply to the job specifically. This is your opportunity to make a positive first impression!

Professionalism - The Cover Letter should be formatted as a business letter. Consider such oversights as grammar, spelling, typos and other errors. Conscientious candidates will double and triple check to ensure accuracy. I used to work for a manager that took any resume (for any position) and threw it into the garbage if there was even one typing mistake or grammatical error! I'm sure we've all learned the hard way about spell check and grammar check. Have someone else proofread your material always and all ways!

Originality - Tailor the letter to the company. Show that this isn't one of 100 generic letters you have sent out. Originality shows commitment. If you can show an understanding of the company, and the position in question, that shows a lot. It is rare that applicants actually research the company they are applying to. Make yourself stand out from the piles of other applicants.

Overall Impression - Sell yourself! This reflects competitive drive.

Include Profit-Mindedness - You must appreciate that (most) companies are in business to make money. In the body of your resume, include worthwhile accomplishments and have directly benefited your employer.

Watch out for Trivia - If your resume is puffed up with trivia (sports interests, children's accomplishments, hobbies, etc) it usually indicates you are weak in experience and skills. (Don't laugh, it happens a lot).

Yellow Flag Words - Question the use of: achieved, streamlined, managed, implemented, responsible, and reorganized. For example: "Responsible for all the financial affairs of the company" tells you very little about a chief financial officer. Was she active in raising capital? Did she put in a computer system? Did she have any effect on cost controls? Be specific with facts - tell them what you did!